Blog
Thinking on user-generated video, branded content, and turning your users into your best marketing channel.
All posts
Why year-in-review campaigns work (and how to build one that actually gets shared)
The psychology behind why users share recap content — and what separates the campaigns that go viral from the ones that get ignored.
Every major platform's algorithm rewards video. Here's what that means for your product.
Static images get scrolled past. Video gets pushed. Understanding platform algorithms is the key to organic reach.
Building in-house vs. partnering: the real cost of shareable video
Three teams, three backlogs, one watered-down result. Why building shareable video in-house usually costs more than you think.
Client-side video rendering: how it works and why it matters
No server farm, no queue, no per-video cost. A technical overview of how client-side rendering makes personalized video scalable.
Designing for shareability: what makes users actually post
Great data isn't enough. The design, timing, and emotional trigger all need to align for users to hit share.