If you’re still building share moments around static images, you’re leaving reach on the table. Every major social platform — Instagram, TikTok, LinkedIn, X — gives video content preferential treatment in their algorithms.
The numbers
Instagram Reels get 22% more engagement than static posts. LinkedIn video posts receive 3x the reach of text or image posts. TikTok is entirely video. The pattern is clear: platforms want users watching video, and they reward creators who provide it.
What this means for product teams
When your users share content from your app, the format of that content determines how far it travels. A screenshot might get a few likes from close friends. A branded video recap gets pushed to explore pages, suggested feeds, and discovery algorithms.
The gap between knowing and doing
Most product teams know video performs better. The problem is execution. Generating personalized video at scale requires rendering infrastructure, video encoding, and design systems that most teams don’t have. It’s a full engineering project just to get a prototype running.
That’s the gap ShareCast fills. You provide the data and the brand guidelines. We handle the rendering, the animation, the video export, and the platform-optimized formats. Your users get a share-worthy video in seconds.